About Us

Born in Geelong. 

Dart Frog started with an idea: clothes don't always need to take themselves so seriously.

We like good design, strange ideas, bold graphics, little obsessions and the kind of things that make you stop and look twice.

Most Dart Frog pieces start with a story.

Sometimes it's something we've seen.
Sometimes it's something we've eaten.
Sometimes it's a place, a person, a song, an animal, an inside joke or an idea that probably didn't need to become a T-shirt...

But somehow, it did.

We turn those ideas into artwork, garments and collections — creating clothes with a little more personality and a story worth telling.

Dart Frog is an independent Australian brand, born in Geelong.

We make things because we're curious about them. And we're much more interested in creating something memorable than making something that looks like everything else.

We design everything ourselves and produce our garments in small quantities and made-to-order, rather than creating huge runs of clothing that sit around waiting to be sold.
We're still a small brand. And that's exactly how we like it.

So if you find a piece that makes you smile, makes you curious, or makes you think, “I need that” — that's probably a Dart Frog.

Welcome to the pond.

The Collective

Powered by women and fueled by a multicultural, LGBTQIA+ soul, we’ve built a space where "everyone" isn't just a buzzword—it's the rule. We aren't just making clothes; we're building a culture of bold self-expression.

Creative Studio + 

We are a full-service creative studio. Got a vision that’s living rent-free in your head? We don’t just sell our own art—we help you realise yours. Whether you need a brand identity, a custom logo, full-scale design services, or custom clothing merchandise, we do it.

• Have an idea? Let’s talk.

• Want something unique? We’ll build it.

• Think it’s too wild? Try us.

If you have a concept, get in contact. Let’s bring it to life together and create something the world hasn't seen yet.